Family Content Creator & UGC Partner
Filmed in HD • Edited in-house • ENGAGING family storytelling
- Mom of 2
- Marketer since 2018 (owned a digital agency)
- Ex-Meta Ads Product Analyst
- Prefers storytelling over sales-driven content
trusted by these brands
STATISTICS UPDATED AS AT 29 JUN 2026
Hi, I'm Shasha Malik — a mother of two, storyteller, and UGC creator.
Together with my family, I create authentic content for brands in parenting, family lifestyle, home, travel, education, and community spaces. As a mom of two with an 8-year background in marketing, I understand the importance of quality, reliability, and trust in the things families use daily.
I approach content not just as a creator, but as a marketer — aligning each piece with a brand’s marketing goals and audience. When brands work with me, they’re not just paying for reels; they’re partnering with a strategic creative who understands how to tell stories that resonate and drive real value.
Every project is filmed using professional DJI equipment and edited in-house, allowing us to deliver engaging content efficiently while maintaining an authentic family perspective.
Our goal is to grow into a full-fledged family content brand, continuously investing in better equipment and creative capabilities to serve our partners at a higher level.
Top Content Styles - All Organic
🎢 Authentic Review Storytelling – Mandai Curiosity Cove
A storytelling-style review that begins with a negative hook to capture attention before sharing the overall positive family experience. Told from an honest parent’s perspective, the content builds curiosity and leads to a genuine, relatable recommendation.
🍳 Natural Product Integration – SJ Meat Supply
Cooking content featuring SJ Meat Supply naturally integrated into my everyday home cooking. The video subtly introduces the brand through authentic usage, allowing it to become part of a real lifestyle moment rather than feeling like an advertisement.
👩🍳 Founder Story / Brand Personality – Momotbakes
Founder-focused storytelling that highlights the passion and personality behind the brand. By showcasing the maker behind the product, the content humanises the brand and builds trust with audiences through authentic, relatable storytelling.
Other Content Styles - All Organic
⚡ Fast-Paced Family Lifestyle Content – Gaonhae Taekwondo
A fast-paced, upbeat montage capturing the joy, teamwork, and energy of Gaonhae’s classes, featuring my son Aryan. Filmed from a parent’s perspective, the content highlights kids enjoying the experience and creates authentic, relatable storytelling that helps families connect with the brand.
🛍 Direct Sales Content – Asian Market Cafe
A straightforward promotional reel highlighting the dining experience through clear visuals and key highlights. Designed to showcase the offering while delivering a simple, effective call to action.
Viral Content Style - Organic
🚀 Viral Hook Storytelling
This reel went viral by using a pattern-interrupt hook — starting with a surprising or unexpected moment that immediately stops viewers from scrolling.
The curiosity created in the first few seconds encourages people to keep watching until the end, increasing retention and engagement.
High watch time and strong emotional relatability are key drivers of viral Reels, as Instagram’s algorithm promotes videos that capture attention quickly and keep viewers engaged.
This storytelling style blends authentic moments, curiosity, and emotional payoff, making the content highly shareable and relatable to audiences.
This style of content performs best when the brand joins the post as a collaborator, allowing it to reach both audiences and maximise organic reach. Because viral storytelling requires deeper concept planning, scripting, and timing of the hook, this format involves significantly more preparation and is therefore a higher-value content style.
Power of IG Stories
🥤 Consistent Marketing - Teh.Ohh
Throughout Ramadan, I organically shared multiple Instagram Stories featuring Teh.Ohh, integrating the drink naturally into our family’s daily moments such as iftar and meals at home.
Consistent story mentions help brands stay top-of-mind, especially during seasonal periods like Ramadan when purchasing decisions happen quickly. By repeatedly appearing in authentic lifestyle moments, the brand feels familiar and trusted — often leading followers to try the product themselves.